Starting the summer semester with a practical impulse

Students on the Master's degree course in Marketing/Sales/Media (MVM) at THI Business School had a particularly practical start to the summer semester. In the lecture "Strategic Sales Management II", lecturer Petra Scherer surprised her Master's students with an impulse lecture by Philipp Dumhard, Head of Emerging Solution Sales at IT service provider Bechtle. He spoke about the organizational structure of Bechtle, the tasks of a sales manager and discussed the diversity of sales roles and the strategic importance of digital sales channels with the students. The students also had the opportunity to ask questions and took advantage of this opportunity with great interest.

Practical learning - directly in cooperation with companies and experts from the business world - is one of the core areas of teaching at THI Business School.